Case Studies
Here’s a glimpse at the success
Financial Claims
UK/US Financial & Medical Claims
The UK/US Financial / Medical claim industry has a poor reputation of outbound calling potential claimants. The team at Regency Network built a system through which customers could choose to approach a claims company and submit their documents and sign their legal contract entirely online.
Our Assignment
Streamline the claims application process, reach as many potential claimants as possible through social and open-web marking channels, optimise cost per aquisition
The Results
- 800,000 applications for redress handled online, freeing up call centre resource for genuine exception cases.
- Average time customers had to interact with the claims company reduced from 15 days to 2 days
- Initiated nearly £1 billion of compensation recovery for customers who were victims of this mis-selling scandal
- Formed strategic partnerships with the largest claims management companies in the market.
Investments
UK & US Investment Companies Scale Marketing Campaigns
Our Assignment
Regency Network partnered with several investment based business in the UK & US offering the opportunity for customers to invest in products that gave substantial return on investment
These businesses needed to leverage social and open-web marketing channels to increase product awareness and generate enquiries to the website from prospective investors.
The Results
- Campaigns launched on social and open-web marketing channels to expand reach
- Scaled monthly customer enquiries from 300 to 2000, generating over £1m in revenue, with a 15x return on advertising spend
- Developed a process to track conversion variables from over 100,000 publishers, allowing optimised targeting to deliver engaged customers.
- Launched in the United States market
Reassured Life Insurance
Life Insurance Broker Increases Revenue
Reassured are the UK’s largest life insurance broker. They specialise in helping families arrange suitable life insurance cover.
Being the UK’s largest life insurance broker means looking after the customers you have, but also you need have a steady or increasing stream of new customer enquiries. An excellent internal marketing team is essential – as is working with affiliates for when you need to pull an extra-volume lever.
Our Assignment
Work parallel to internal marketing team to deliver enquiries from new customers looking to arrange suitable life insurance to protect their families’ financial security.
The Results
- High-value customer enquires generated from families at key life-stage events.
- 30,000 high converting new enquires generated.
- Flexible service where lead volumes could be dialled up or down on the fly.
- Supported expansion to wider suite of life products.
